Paid social can be a powerful way to reach people based on their interests, behaviours, location, demographics, and previous interactions with your organisation. This training will cover how paid social media can help promote events, exhibitions, performances, workshops, festivals, creative programmes, and community activity to the people most likely to be interested.
The session will explore how paid social advertising works, how it differs from organic social media, and how campaigns can be used to support goals such as ticket sales, audiences, awareness, newsletter growth, and fundraising.
We will look at the key elements of a paid social campaign, including objectives, audiences, budgets, ads, messaging, and measurement. The aim is to make paid social feel more practical and manageable, helping you understand how to plan campaigns, avoid common mistakes, and assess whether their activity is working. By the end of the session, you should feel more confident understanding the role of paid social within a wider marketing strategy and how it can support in a practical way of reaching and engaging you audiences.
More about Spindogs:
https://www.spindogs.co.uk/about/
Cyflwyniad i hysbysebion cymdeithasol am dâl
Gall hysbysebion cymdeithasol am dâl fod yn ffordd bwerus o gyrraedd pobl ar sail eu diddordebau, eu hymddygiad, eu lleoliad, eu demograffeg, a’u rhyngweithiadau blaenorol â’ch sefydliad. Bydd yr hyfforddiant hwn yn ymdrin â sut gall hysbysebion cyfryngau cymdeithasol am dâl helpu i hyrwyddo digwyddiadau, arddangosfeydd, perfformiadau, gweithdai, gwyliau, rhaglenni creadigol a gweithgareddau cymunedol i’r bobl sydd fwyaf tebygol o fod â diddordeb.
Bydd y sesiwn yn edrych ar sut mae hysbysebion cymdeithasol am dâl yn gweithio, sut maen nhw’n wahanol i gyfryngau cymdeithasol organig, a sut gellir defnyddio ymgyrchoedd i gefnogi nodau fel gwerthu tocynnau, cynulleidfaoedd, ymwybyddiaeth, twf cylchlythyrau, a chodi arian.
Byddwn yn edrych ar elfennau allweddol ymgyrch hysbysebion cymdeithasol am dâl, gan gynnwys amcanion, cynulleidfaoedd, cyllidebau, hysbysebion, negeseuon a mesur. Y nod yw gwneud i hysbysebion cymdeithasol am dâl deimlo’n fwy ymarferol a hylaw, gan eich helpu i ddeall sut i gynllunio ymgyrchoedd, osgoi camgymeriadau cyffredin, ac asesu a yw eu gweithgarwch yn gweithio. Erbyn diwedd y sesiwn, dylech deimlo’n fwy hyderus eich bod yn deall rôl hysbysebion cymdeithasol am dâl o fewn strategaeth farchnata ehangach a sut y gall gefnogi mewn ffordd ymarferol o gyrraedd ac ymgysylltu â’ch cynulleidfaoedd.
